“Media enjoyment as need satisfaction: The contribution of hedonic and nonhedonic needs” -Journal of Communication (2011)
By Tamborini, R., Grizzard, M., Bowman, N. D., Reinecke, L., & Eden, A. Published in Journal of Communication, 61, 1025-1042. doi: 10.1111/j.1460-2466.2011.01593.x ABSTRACT: Most early research on entertainment defines media enjoyment in functional terms as the satisfaction of hedonic needs. Two studies demonstrate the