Research & Resources


“Rethinking Carrots: A New Method For Measuring What Players Find Most Rewarding and Motivating About Your Game ” -Gamasutra (January 16, 2007)

By Scott Rigby & Richard Ryan Published in Gamasutra  | January 16, 2007 Introduction Gameplay strategies for motivating players largely focus on reward paradigms (“carrots on sticks”) that dangle the sweet enticements of hidden levels, provocative content, and variations on the Sword of A Thousand

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