From the Bolt Peters Blog   |  September 9, 2008  by Tony Tulathimutte

Thanks for the Shout Out Bolt Peters  – we enjoyed working with you!  ~The Immersyve Team

How B|P Researched Spore…PENS is mightier than the pen
Since we mostly do qualitative research, we don’t do many surveys and questionnaires, so to get the quantifiable data EA wanted, we worked with a great company in NY called Immersyve, who designed questionnaires and analyzed them using a set of fun and engagement metrics called PENS (Player Experience of Need Satisfaction). To keep players from getting bored or distracted when filling out the surveys, we used unobtrustive touchscreens instead of pen and paper, kept the surveys brief (<2 min), and instead of interrupting them, we asked them to fill the surveys out whenever they wanted to take a break from playing whatever phase they were on.

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